Thursday, 10 September 2015

TRENDY HIPSTERS AND THE FITNESS INDUSTRY

So what exactly does the fitness industry and trendy hipsters have in common?

The answer is simple - a seemingly insatiable apetite for all things new...

Hipsters love to be at the cutting edge of fashion and music, wearing the coolest of clothes and listening to the newest music. I’ve lost count of the number of times I’ve heard a hipster say something along the lines of ‘Oh I used to love that song before it became too popular’ (as a slight aside, why on earth your liking of something is dependent upon the number of other people who do or don’t is beyond me).  Or you hear them say ‘Oh that song is so old, I was listening to that three months ago’ (as if somehow a song is like a perishable product diminishing in quality over time!


And if you think about it, the fitness industry is the same...
There are no end of new products being launched, all claiming to revolutionise the way we exercise. Allied to this are the countless number of individuals claiming to be exercise and nutrition ‘guru’s’ each with the newest, secret formula to make you fit and healthy provided you follow their unique training programme (oh and pay a lot of money for the privilege of course).

And Just like the trendy hipster, who, in his quest to be newer and cooler than his friends puts on the latest, trendiest clothes always fails to ask himself one simple, one vital, one all important question:  does he actually good? The fitness industry (especially the consumer) does exactly the same in not asking the one simple, one vital, one all important question: do these fitness products actually work?
And when I mean work, I mean actually look for independent research which verifies the claims being made. Don’t be fooled by celebrity endorsements, hell they’d say anything for a couple of quid, look at Peter Andre, are you telling me he shops at Iceland! And don’t be fooled by clever looking scientific studies highlighted on products either, delve a little deeper and you’ll likely find the study was funded by the people who actually make the product in the first place!
If you are new to exercise, don’t get caught up in trying to find the perfect plan for you, most of the time spent procrastinating is wasted time. Keep things simple, try to do some form of cardiovascular exercise, running, cycling swimming etc. whichever is the most enjoyable or of course the most bearable! And combine this with some resistance training using heavyish weights.
For much more detailed advice please do not hesitate to get in touch.

If you enjoyed this article, please check out these articles too:

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