The answer is simple - a
seemingly insatiable apetite for all things new...
And if you think about it, the
fitness industry is the same...
There are no end of new products being launched, all claiming to revolutionise the way we exercise. Allied to this are the countless number of individuals claiming to be exercise and nutrition ‘guru’s’ each with the newest, secret formula to make you fit and healthy provided you follow their unique training programme (oh and pay a lot of money for the privilege of course).
There are no end of new products being launched, all claiming to revolutionise the way we exercise. Allied to this are the countless number of individuals claiming to be exercise and nutrition ‘guru’s’ each with the newest, secret formula to make you fit and healthy provided you follow their unique training programme (oh and pay a lot of money for the privilege of course).
And Just like the trendy hipster, who,
in his quest to be newer and cooler than his friends puts on the latest, trendiest clothes always fails to ask himself one simple, one vital, one all important question:
does he actually good? The fitness
industry (especially the consumer) does exactly the same in not asking the one simple,
one vital, one all important question: do these fitness products actually work?
And when I mean work, I mean
actually look for independent research which verifies the claims being made. Don’t
be fooled by celebrity endorsements, hell they’d say anything for a couple of
quid, look at Peter Andre, are you telling me he shops at Iceland! And don’t be
fooled by clever looking scientific studies highlighted on products either, delve a
little deeper and you’ll likely find the study was funded by the people who
actually make the product in the first place!
If you are new to exercise, don’t
get caught up in trying to find the perfect plan for you, most of the time spent procrastinating
is wasted time. Keep things simple, try to do some form of cardiovascular exercise,
running, cycling swimming etc. whichever is the most enjoyable or of course the
most bearable! And combine this with some resistance training using heavyish
weights.
For much more detailed advice please
do not hesitate to get in touch.If you enjoyed this article, please check out these articles too:
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